Datathreads

Agent-ready commerce

Get your shop
agent ready.

Shoppers ask an AI now. It answers from your product data, and most catalogs don’t say enough to be picked.

We find the products agents can’t reach, fix what’s missing, and keep it true as your catalog grows.

Fifty products, free See what you get

See which of your products an agent can reach today. Free, in under a minute.

For Shopify brands of any size, in any category.

A shopping conversation with an AI assistant. The shopper types: linen throw, nothing synthetic, under one hundred dollars. The assistant searches stores and reports back that three of them say what they are made of, listing a Linen Waffle Throw at eighty five dollars, a Stonewashed Linen Throw at ninety five, and a Heavy Linen Throw at seventy eight, each with its material and finish attached. The shopper picks the waffle throw and says order it. The assistant confirms, the parcel arrives with all three attributes matching what was promised, and the shopper leaves a five star review.

A store can only be in the list if it says what it sells.

Your store, right now

See where you stand in agent discovery.

That conversation happens whether or not your products are in it. Give me your store’s address and I’ll ask Shopify’s catalog the way an assistant would, then tell you what came back.

Free. No email, and nothing to confirm.

your store

Which store should I look for?

We read Shopify’s public catalog and your store’s public agent profile. How we use this.

Beautiful to a person. Blank to an agent.

The same product page, read twice.

What a shopper sees

Linen Waffle Throw

Cozy up in effortless style. Warmth and texture for any space. 50″ × 60″.

custom.care_instructions “Machine wash cold.” Buried. Only your theme renders it.

What an agent sees

material
emptylinen

from the title

finish
emptywaffle

from the title

size
empty50″ × 60″

from the description

care
emptymachine wash cold

moved where machines look

origin
emptynone found

no evidence. Never guessed.

Your catalog today

With Datathreads

One product read two ways. Left, the shopper's view: an illustration of a waffle-weave throw, the title "Linen Waffle Throw", and a description that praises it without naming its fabric. Right, the machine's view: five attribute fields (material, finish, size, care and origin) all empty. Datathreads then fills four of them and shows where each came from: material and finish from the title, size from the description, and care from a metafield only the theme rendered. Origin stays empty, marked for a person, because nothing proves it.

Illustrative. Every fact carries its sentence. A person approves before anything publishes.

Three places it costs you.

None of them look like a catalog problem when the bill arrives.

  • 01

    You are in the answer

    Fragrance-free moisturiser. Organic cotton tee. Solid oak, not veneer. A question cannot reach a product whose field is blank, and there is one answer, no second page.

  • 02

    Your ads can target a quality

    Meta and Google build product sets out of attributes. With none, the optimiser has nothing to work with.

  • 03

    You keep more of what you sell

    “Not as described” is the return code for a page that never described it. Akeneo found 59% of shoppers have returned something for exactly that reason.

When a shopper asks an AI

The question

“a linen throw, nothing synthetic, under $100”

What the assistant has to check

  • material = linen checking unknown linen
  • material ≠ polyester checking unknown confirmed
  • price < 100 checking $85

Two of three unknown. Three results come back. None of them yours.

Three of three match. Linen Waffle Throw, $85. You are the answer.

Unknown is not a match.

When your ads try to target

Your product feed, 36 of 6,000

1 audience. Every product identical. The optimiser bids on a name and a price.

  • linen 14
  • cotton 9
  • wool 7
  • silk 6

Four product sets, from a field that now exists.

The missing piece. You can advertise a product. You cannot advertise a quality, because your catalog never recorded one.

The shift is already underway. A catalog takes 30 days.

Start with fifty, free

Three questions
about your catalog.

Most brands can’t answer any of them. We answer all three, free.

  • Are you in the index?

    We look up every product by its own id. Across five brands we checked, bundles and gift sets were missing from every one.

  • Can an agent narrow to you?

    On one brand, 100% of catalogued products said nothing about who they were for, so a shopper asking for a gift saw none of them. Across every store we measured, roughly a third carry no colour an agent can filter on.

  • Do you come back for a shopper’s words?

    Your search terms, re-run weekly. Watch the number move as the gaps close.

Present, reachable, found. In that order, and each one a number you can check rather than a claim we make.

Find out about your store

Your domain is all we need. One minute, no email.

We run your product data. All of it.

One team owns the whole record, because discovery runs on all of it, not just the parts that are easy to fill.

  • Discovery, measured

    What’s in the index, what an agent can reach, and whether your terms bring you back. Re-run weekly.

  • Attributes, with evidence

    Every fact carries the sentence it came from. Nothing is guessed.

  • New products, written

    A supplier sheet in, a description in your voice out. Never born blank.

  • Images to your brand guide

    Background, crop, lighting. Checked against your guidelines.

  • Shopify and Amazon, in sync

    One record behind both, so they stop disagreeing.

  • Feeds that can target

    Attributes reach Meta and Google, so campaigns bid on a quality, not a name.

  • Numbers that moved

    Before and after, by material, finish and vendor. In figures you already collect.

  • One queue, one owner

    Everything lands in a single approval queue. Fifteen minutes a week.

From invisible
to in the answer.

Four steps, then it repeats. Every number below came from a real store we ran this on.

  1. 01

    We ask the agents

    Your terms, against Shopify’s catalog. On one brand 100% of listed products could not be narrowed to at all, and nobody had ever told them.

  2. 02

    We fill what blocks them

    Colour, size, material, who it is for, each with the sentence it came from. You approve twenty, we do the rest.

  3. 03

    We publish where agents look

    Into Shopify’s structured fields, not your theme. One click undoes any batch for thirty days.

  4. 04

    You watch it move

    The same searches, every week. Found or not, position, and which products an agent can now reach that it could not before.

Fifteen minutes a week. One queue, one owner.

Bundles and gift sets go missing on every store we have measured. Out-of-stock products are almost never in the index at all. These are the things nobody tells a merchant, and they are the first things we fix.

What people ask us first.

Can’t I just use ChatGPT?
Honestly, for twenty products? Go ahead. The trouble starts at two thousand, and again next month, when it has forgotten the correction you made and nobody has written any of it back to Shopify.
Isn’t there an app for this?
There are plenty, and they fill fields. We care about a different question: is it true, and can you see the sentence that proves it. That is the part nobody wants to own.
Won’t Shopify build it?
Maybe one day. Shopify stores what someone typed; it has never promised that what was typed is right. And whatever they build won’t know the hundred corrections your team made last quarter.
Could my agency do it?
Once, for a few hundred products, probably well. Then your catalog moves. Ours is the boring weekly version, which is the only one that holds.

Your brand’s data stays yours.

Four things we hold to, in writing, from the first batch onward.

  • Your words, untouched Titles and descriptions stay exactly as your team wrote them. We add the fields that were missing, and nothing else.
  • Your approval, every time Nothing reaches your store until a person on your team says yes, with the evidence in front of them. One click reverses any batch for thirty days.
  • Your customers, yours alone We never contact a shopper. No emails, no campaigns, no audiences built from your buyers.
  • Your data, private and portable Encrypted, isolated to your brand, never used to train anything outside your own account, and yours to export as plain text whenever you want.

Easy to try, easy to leave. The work we do is yours to keep either way.

Priced by catalog size.

Try it free, or start today. Most people look first.

  1. See it

    Fifty products done and a report on what agents miss. Yours to keep.

    Free

    Show me

  2. Startup

    Up to 1,000 SKUs. The first 30 days are free; cancel any time.

    $389 a month

  3. Business

    Up to 5,000 SKUs, both channels kept in step.

    $1,179 a month+ $5,000 one-time

  4. Enterprise

    Above 5,000 SKUs. We scope it with you.

    $2,000 a month+ $10,000 one-time

    Talk to us

A measurably better showing on the surfaces agents search, in 30 days.

About 0.6% of revenue at any size. A PIM costs $199 to $999 a month and still can’t tell you whether any of it is true.

A SKU is a variant. Monthly, cancel anytime; nothing is charged in Startup’s first 30 days. Cards are handled by Stripe; we never see them.